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Projects:
- I think in video, audio, animation, illustrations, presentations, experiences.
- I select, capture and curate the nuanced details and research insights to bring stories to life.
- I develop prototypes quickly to visualize concepts, test assumptions and solicit feedback with a variety of prototyping tools.
- I analyze research insights for prototyping & design opportunities, and drive design process with making.
maviscaodesign@gmail.com
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‘Find Your Role’ Campaign
2023
In 2023, as part of the Reimagine Childcare program, I collaborated with the Empire State Campaign for Child Care (ESCCC).
We learned that parents are passionate and aligned on this issue—they are eager to support those who care for their children, but often don't know how to contribute effectively.
The campaign materials included a quick quiz to help parents identify their strengths and how they can contribute, and print-ready materials to encourage engagement during in-person coalition gatherings.
The coalition plans to launch the Find Your Role campaign in 2024 at tabling events and organizing meetings.
My role:
- Concept Development: Collaborated with the team to brainstorm and refine the campaign's core idea.
- Prototyping and Design: Created rapid prototypes of the 30-second quiz, posters, videos and action cards, and designed print-ready engagement materials.
- User Testing and Iteration: Conducted usability testing and iterated designs based on feedback.
Read more on IDEO.org Website
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