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Multimedia Storytelling

  • I think in video, audio, animation, illustrations, presentations, experiences. 
  • I select, capture and curate the nuanced details and research insights to bring stories to life. 


Prototyping & Design

  • I develop prototypes quickly to visualize concepts, test assumptions and solicit feedback with a variety of prototyping tools.
  • I analyze research insights for prototyping & design opportunities, and drive design process with making.




maviscaodesign@gmail.com






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Reimagine Childcare

 
2022

This video is an external communications piece for the Reimagine Childcare program at IDEO.org. Its goal is to convey the importance of childcare, inspiring viewers to want to learn more. The video showcases an aspirational, dreamy, and expansive futuristic space, highlighting the possibilities that Reimagine Childcare aims to achieve.

My role included workshop facilitation, script refinement, and animation video creation:

  • Workshop Facilitation: I led 3 workshops with participants, shaping the video’s messaging.
  • Script Development: I collaborated with writers to refine the script for audience resonance.
  • Animation Video Creation: I produced an animation video featuring a participant's voiceover.

Watch full video on IDEO.org website


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Illustrations for IDEO.org Website 


 2024

I contributed illustrations to the Perspectives blog on IDEO.org website. 

My process involved reading each blog post, identifying opportunities to elevate the themes through illustration, collaborating with the writers and editors, and delivering final artwork. 




Read full article

 
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Stories from Radical Dreamers

2021

In 2020, the Robert Wood Johnson Foundation engaged IDEO.org in a multi-year program to cultivate a new paradigm for American healthcare founded on equitable care. As part of the Health Equity Collective, we conducted interviews with members to understand the program's impact.

Collaborating closely with a researcher and a designer, I synthesized the insights from these interviews into a unique zine. This zine includes audio components derived from the interview recordings, offering an immersive storytelling experience. The final work was printed and distributed to the collective members.

My Role

  • Audio Design: Crafted the audio elements integrated into the zine, ensuring they complemented the overall storytelling.
  • Brand Application and Expansion: Supported the application of the existing brand and collaborated with the designer to expand the brand for this specific project.
  • Storytelling: Contributed to brainstorming sessions focused on the narrative structure of the booklet, enhancing its engagement and impact.


Read on Issu
Audio Bite Sample


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Social Media Music Video 


2023

A song for Palestine by musician @Ruby Mary Gill. 

So far, the video has accumulated 500,000+ views.


Published Instagram post




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‘Find Your Role’ Campaign


2023

In 2023, as part of the Reimagine Childcare program, I collaborated with the Empire State Campaign for Child Care (ESCCC).

We learned that parents are passionate and aligned on this issue—they are eager to support those who care for their children, but often don't know how to contribute effectively.

The campaign materials included a quick quiz to help parents identify their strengths and how they can contribute, and print-ready materials to encourage engagement during in-person coalition gatherings.

The coalition plans to launch the Find Your Role campaign in 2024 at tabling events and organizing meetings.

My role:

  • Concept Development: Collaborated with the team to brainstorm and refine the campaign's core idea.
  • Prototyping and Design: Created rapid prototypes of the 30-second quiz, posters, videos and action cards, and designed print-ready engagement materials.
  • User Testing and Iteration: Conducted usability testing and iterated designs based on feedback.

Read more on IDEO.org Website




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‘Trust Her’ Birth Control Counseling Service


2023

I was a part of an IDEO.org team that created a teen-centered counseling service in Dallas seeking to break down the barriers around birth control discussions.

We co-created with teens, parents and providers in Dallas County to make this service possible. Our work has been informed by conversations, research activities and collaborations with 40+ people who are teens assigned female at birth, parents or guardians, and counselor figures that included clinic staff that support teens today. 

I joined the team to support the prototyping phase of the project, where we traveled to Dallas to prototype a counseling booth using the existing brand. 

My role:

Ideation and Brainstorming

  • Identifying Design Opportunities: Collaborated with the team to ideate and brainstorm based on existing research and work. 
  • Concept Development: Developed concepts for new features and interactions that could be integrated into the counseling booth and digital platforms.

Multimedia Design

  • Multimedia Creation: Prototyped a multimedia hub which included interactive elements such as a birth control quiz, audio stories, and pamphlets, aimed at providing engaging and informative content for teens.
  • User-Centric Content: Ensured that all multimedia content was relevant, accessible, and engaging for the target audience. Incorporated feedback from users to refine and improve the content.

Rapid Problem Solving

  • Prototyping Challenges: Quickly addressed and resolved any issues that arose during the prototyping process. This included technical difficulties and user experience challenges.
  • Adaptive Design: Adapted designs on the fly to better suit the needs of users and the constraints of the prototyping environment. Maintained flexibility to ensure the best possible outcomes.

Brand Application

  • Multimedia Integration: Integrated existing brand elements into different types of media, including digital quizzes, audio stories, and printed pamphlets. Ensured that all media types worked together to support the overall brand message.
 

Visit the service’s Instagram



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Dummy Pills Work Just as Well



2022 

  • Core77 Design Awards 2022, Student Runner Up
  • Paris Design Award 2022


Read more on Core77 
Speaking


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